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TRODELVY brand copy for HR+ and TNBC breast cancer
Project Type
Core Visual Aid (CVA)
Date
February 2024
Developed compelling copy that formed the core of TRODELVY $12 million marketing efforts for the TNBC and HR+ breast cancer indications. This effort included developing the brand message strategy, adapting key messages to tactics including a core visual aid, website, congress booths, videos, and internal materials.
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